What to do with the data you find?


Latest Insights

What we’re thinking about, updates, and fresh POVs on the practice of user experience.

Why isn’t live shopping taking off?

by @Kevin

Live shopping is a conundrum. It’s unbelievably popular in China but lacks traction so distinctly in Western markets that just last month TikTok slackened their determination to make live shopping a success in the UK. We teamed up on a Friday afternoon to put pencil to paper (or is it brain to Zoom?) on some of the reasons why.

Gumball Demo Review

by ‣, Senior Strategy Consultant

Our team often requests demos of a product that could help our clients. This is our review of Gumball, a marketplace where brands can purchase host-read podcast ads, as well as additional insight on the value of host-read ads.

Driving growth in a post-ATT, GDPR world

by Elliott Hasiuk, Principal, Media

As we continue to move away from deterministic attribution to probabilistic and delayed attribution, prepare for the loss of third-party cookies, and undergo increased privacy constraints, we must continue to adopt a test-and-learn mindset.

Frameworks for testing creative ads on Facebook

by ‣, Senior Growth Marketer

This post specifically discusses our preferred strategy for testing creative ads on Facebook. Scroll to the end for a 4-step checklist to setting up your own creative ads.


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