What to do with the data you find?
What we’re thinking about, updates, and fresh POVs on the practice of user experience.
by @Kevin
Live shopping is a conundrum. It’s unbelievably popular in China but lacks traction so distinctly in Western markets that just last month TikTok slackened their determination to make live shopping a success in the UK. We teamed up on a Friday afternoon to put pencil to paper (or is it brain to Zoom?) on some of the reasons why.
by ‣, Senior Strategy Consultant
Our team often requests demos of a product that could help our clients. This is our review of Gumball, a marketplace where brands can purchase host-read podcast ads, as well as additional insight on the value of host-read ads.
by Elliott Hasiuk, Principal, Media
As we continue to move away from deterministic attribution to probabilistic and delayed attribution, prepare for the loss of third-party cookies, and undergo increased privacy constraints, we must continue to adopt a test-and-learn mindset.
by ‣, Senior Growth Marketer
This post specifically discusses our preferred strategy for testing creative ads on Facebook. Scroll to the end for a 4-step checklist to setting up your own creative ads.
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