Brooklyn, NY
I’m Elliott.
As the Principal of Media and Measurement, my focus is on paid media, e-commerce and emerging martech.
Elliott is a marketing leader with 15+ years experience in driving full-funnel performance and sustainable growth for clients such as Paw Patrol, IMAX, Ad Age and Mejuri. As the head of Part and Sum's paid media and measurement practice, Elliott brings a strategy first approach to DTC and B2B campaign planning with a proven track record of profitably managing, advising on, and scaling client media investments.
The founding member of Part and Sum’s growth team, Elliott wholeheartedly believes in a support-focused approach to team management, empowering the leads on his team to own decisions for their accounts as long as their logic is sound. A born optimist and contrarian by nature, Elliott always looks for the upside while pushing back on the consensus as he strives to balance efficiency and scale in collaboration with brand, growth, and retention teams. Educated in art and philosophy, he brings critical analysis and creative ideas to every project he touches.
Before Part and Sum, Elliott consulted for global brands from his base in Tokyo while launching and scaling his own e-commerce channels from $0 to millions in revenue, achieving endorsements from Ariana Grande along the way. Elliott’s initial exposure to marketing came via music where he performed as a session drummer touring worldwide from Paris to Shanghai, collaborating with Pharrell, doing events for Audi and H&M, with work featured in Vogue and The New Yorker. A lifelong learner and avid adventurer, Elliott speaks Japanese and Spanish and loves snowboarding and scuba diving.
<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" /> Elliott’s POV on growing brands
“Beyond finding product market fit, it’s essential to balance media investments with realistic goals so that you don’t overcommit to targets that are too aggressive. Scaling media campaigns is a balancing act between making sure that you’re not missing out on acquisition opportunities while ensuring that each channel is driving incrementality. As the privacy landscape becomes increasingly difficult to prove direct response ROI, KPIs like marketing efficiency ratio and measurement tactics including dark market tests and causal impact studies are becoming instrumental to prove the value of media investments.”
</aside>
<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Elliott’s psOS Favorites
<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg" width="40px" /> Elliott’s Article in the psOS
</aside>