Where and how to find the data you need.
What we’re thinking about, updates, and fresh POVs on the practice of Data + Infrastructure.
by Elliott Hasiuk, Principal, Media
As we continue to move away from deterministic attribution to probabilistic and delayed attribution, prepare for the loss of third-party cookies, and undergo increased privacy constraints, we must continue to adopt a test-and-learn mindset.
by ‣, Senior Growth Marketer
In April of 2021, Apple upended the digital ads ecosystem by cutting off ad platforms’ access to track users cross site. The following is a breakdown of what can and can’t be tracked, mainly through the lens of Facebook ads manager.
by ‣, Senior Growth Marketer
This post specifically discusses our preferred strategy for testing creative ads on Facebook. Scroll to the end for a 4-step checklist to setting up your own creative ads.
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