Making sure your message is delivered
What we’re thinking about, updates, and fresh POVs on the practice of communications.
by Jim Babb
A case study is an “atomic unit” of a completed project. It is the story that we tell each other, clients, and partners about the project and highlights the most interesting pieces of the work.
The goal of a case study is to create the clearest picture of a project and its impact in the shortest amount of time.
by @Kevin
Live shopping is a conundrum. It’s unbelievably popular in China but lacks traction so distinctly in Western markets that just last month TikTok slackened their determination to make live shopping a success in the UK. We teamed up on a Friday afternoon to put pencil to paper (or is it brain to Zoom?) on some of the reasons why.
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