<aside> đź—Ł This section is a living resource (which means check back for updates!) and repository of brand strategy insights and ideas from the Part & Sum team.
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The world of brand strat can be a very wild west. Across clients, categories, and communities, we’ve seen definitions and ways of working vary (widely) which is why we’ve distilled our perspective and approach into two foundational questions:
What does brand strategy mean to P+S?
“Brand strategy” is the toolkit for how a brand positions itself in a market, differentiating itself from competitors by providing a unique value to its customers.
Translation: A guide for resonating with customers in a way no one else can. P+S builds strategies from insights drawn out of stakeholder and customer interviews, surveys, competitive and cultural research, and white space opportunities.
What does a brand strategy outcome look like?
We collect all elements of how to bring your brand to market in a brand playbook. However, brand strategy can feel really intangible at times. To combat this, we try to put an IRL lens on it.
Whether that’s a low-fi homepage wireframe to demonstrate information hierarchy or mocking up ads to demonstrate how a strategy is distilled into ad messaging, we lightly dabble into the next phase of work to bring brand strategy to life in tangible ways.
What we’re thinking about, updates, and fresh POVs on the practice of brand strategy.
By Rachael Sherman, Brand Strategist
The terms and definitions you need to know to get started.
by Liz Adams, Associate Strategist
Brand lift studies allow us to better measure the impact of ads on our brand with metrics. With these tests, we can understand an ad’s effect on various brand metrics, such as brand favorability, familiarity, or product consideration.
By Rachael Sherman, Brand Strategist
Brand positioning has always been an elusive art. By giving your company a persona, you can more easily identify your company’s role to your clients, and create clarity and consistency across your organization.
By Rachael Sherman, Brand Strategist
We like to do things a little differently and by a little differently we mean we love to test a hypotheses. These are a few ways we do it.
Got an idea for the Part and Sum OS or want to chat? Contact us at [email protected]