It’s easier than you think.
How’s everyone holding up? Cooler temps (and cooler minds hopefully) are prevailing where you are. One surefire way of getting a fresh perspective is travel - and while we know it’s easier said then done - there’s always something new and important to learn on the other side. Yes, this is a touch grass reminder. Scroll for some advice.
Imagine trading in your daily commute for an epic year-long road trip across the country. Our Senior Growth Marketer Marykate Krasner did just that – and her adventure uncovered some unexpected lessons. From the surprising benefits of having post-work plans to the joys of spontaneous exploration, these are insights that go far beyond the open road. Discover how this journey even revealed the importance of understanding your brand’s diverse audiences in Ways We Work Together: 4 Things I Learned as a Digital Nomad.
Dollar General are losing mid-level customers with their messy and disorganized stores. This situation brings to mind a recent Part and Sum discussion on user experience (UX) in retail, emphasizing the importance of making the shopping experience convenient and pleasant. Dollar General had to hire additional staff to address inventory issues, which included a lot of items still in boxes cluttering the store. Turns out even if products are priced at just $1 customers won’t shop if the retail experience is subpar. - Marykate Krasner
While it's a good time to be a creator, building a substantial fanbase of a thousand true fans is difficult. Many creators have smaller, dedicated fan bases alongside a broader audience with occasional buyers. This mirrors the challenge faced by brands today, where some consumers make sporadic purchases. - Jim Babb
TikTok creators are transforming the cookbook industry. Traditionally, cookbooks were authored by highly trained and award-winning chefs, but now TikTok creators are securing book deals and dominating bestseller lists. - Marykate Krasner
Booktok is super powerful! - Mackenzie Timbel
Singapore’s government is installing infrastructure to help cope with a warming world. Sun-protective roofs on sidewalks, increasing green spaces, and positioning buildings near rivers to capture cool winds, are all part of their plan to reduce reliance on air conditioning and address the challenges posed by heat, particularly for older individuals who are at greater risk. - ‣