Ipswich, Massachusetts

Hi!

I’m Marykate, but most people call me MK.

As a Senior Growth Marketer at Part and Sum, I help brands tackle growth marketing challenges with data-driven, creative solutions. I love going elbows-deep in ad platforms to deliver best-in-class advertising solutions that drive awareness and revenue for my clients.

About Marykate

Over the course of her career, Marykate has worked at Accenture, Jet.com (now WalMart.com), and a small travel startup. At Part and Sum, she’s worked with a variety of clients across verticals, like Mejuri, Life Time, TIDAL and The Nature Conservancy. She applies her platform expertise and data-driven approach to help brands grow through thoughtful media planning, execution, and optimization.

Some of Marykate’s achievements including planning and executing a six-figure media budget for a non-profit to increase the engagement of their Earth Day initiatives globally and supporting a global jewelry brand as they exceeded their aggressive BFCM revenue goals. Marykate is a Meta Certified Media Buying professional and has successfully managed marketing budgets across dozens of media platforms and DSPs.

When she’s not in Ads Manager, you’ll likely find her baking chocolate-chip cookies (her speciality) or traveling. She’s been a digital nomad now for over 2 years.

Here at Part and Sum we bolt on to transform digital experiences and grow brands by seeing through the eyes of your customer.

<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" /> Marykate’s POV on growing brands

“Growing a brand is a delicate balance of building awareness and affinity, growing revenue, and nurturing loyalty. In today’s ever-changing landscape, brands and marketers can achieve these things by focusing on clear, measurable and achievable goals, listening to and interacting with their customers personally, and using a test-and-learn approach to media strategy.”

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When we’re not collaborating…

• You can find me in the kitchen*.* As a baker, my specialty is chocolate chip cookies, but I love all things chocolate, baked, gooey goodness. Got a favorite recipe? Send it my way.
• I’m likely on a run. I’ve an avid runner for over a decade now and have completed 3 marathons, including the NYC marathon. I hope to run the Boston Marathon one day!
• I’m most likely headed to a different time zone. As digital nomads, my husband and I travel around the country in our Honda Ridgeline. We been to over 40 states and love to experience new places. Where should we go next?

psOS Spotlight

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Marykate’s psOS Favorites

• Where do things stand with attribution?
• Building a product landing page that converts </aside>

<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg" width="40px" /> Marykate’s Articles in the psOS

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