June 24, 2022
Good morning readers,
School is officially out! Before you start to set our out-of-office dates for summer vacation, remember that these months can be an opportunity to slow down and tend to the systems that help us organize our lives. Lessen your cognitive load and manage your energy by breaking down your time management into these four elements: chronemics (time awareness), prioritization, organization and focus. Our Designing your Day deck includes more ways to reality-check your perception of time and rest, reimagine the purpose of your schedule, and continue the lifelong quest of time-blocking mastery.
I’d also recommend checking out Hello Monday’s podcast interview with Tiago Forte on organizing your digital life and unlocking your creative potential. This podcast has a ton of tips (such as PARA to categorize information into projects, areas of responsibility, resources, and archives) for nailing the role of content manager of our own minds.
Amelia
Editorial Director
Building a product landing page that converts
We’ve all heard that a great landing page is a landing page that converts. But how? When you have a matter of seconds to convince an interested customer to take the action you want, the pressure is on for your landing page to do its job right.
A while back, we shared our working Brand Lift Study 101. We’ve just added a new YouTube Search Lift: Measurement Reporting and Metrics Guide as an additional resource with key YouTube metrics for anyone considering a brand lift study in the near future.
App Tracking Transparency faces regulatory scrutiny (Mobile Dev Memo)
Regulatory scrutiny of Apple’s ATT is emerging in the EU, calling it unnecessarily destructive for the mobile advertising ecosystem and anti-competitive. This week’s Stratechery goes even deeper into the exact phrasing of why ATT is anti-competitive: ATT doesn’t restrict Apple’s own tracking and gives preference to Apple’s own ad network.
YouTube says more than 1.5 billion people are watching Shorts each month (The Verge)
While TikTok gets all the glory, YouTube Shorts have been raking in the views. And as YouTube works out its monetization plans, they’ll pay top creators up to $10K simply because they want them on YouTube rather than other platforms.
Understanding Headless Commerce in 5 minutes (BARREL)
When the design and interface of your website operate separately from the rest of your website’s functions, you have yourself a headless website. Why doesn’t everyone take this faster and more flexible route, especially in e-commerce? TLDR: you’ll need more human heads to keep things running.