Or at least a very important piece of the puzzle.
April 28, 2023
Hey there! Welcome to another figure-it-out-itude filled edition of Part and Summaries. We’re talking tech today or at least how to keep up with it. A shifting tech landscape means that tracking where your conversions are coming from is more important than ever – the tools at our disposal are increasing our ability to truly see and think like customers. Join us as we discover how best to surf these waves of change. And while you’re at it, don’t forget to give our newest invention a whirl. Scroll to see what we mean :)
Why Multi-Touch Attribution is Key to Keeping Up with Technology
If you’re looking for a comprehensive understanding of your customer’s journey, then attribution modeling is critical. While single touch is popular with those looking for quick and dirty insights, it can lead to fundamental misunderstandings of what’s motivating your consumers. In assigning credit to a range of touch points, multi touch attribution gives you a more holistic, balanced, and informed perspective on the factors driving conversion. Learn the pros and cons of a range of popular attribution models in The Rise of Multi-Touch Attribution and Why to Leverage Single-Touch Sparingly.
We made an AI chatbot 🤖
We’re (extremely) excited for you to try out our latest creation, PersonaGPT! Powered by ChatGPT-4, our audience megamind streamlines the process of compiling insights with guided prompts that help you find your customers online, discover the kind of content they want, and get some feedback on what they think about your website and many creative outputs. See the world like your customers do with PersonaGPT today!
Not Safe for Brands? Or Is Your Brand Too Safe? Meet Your Customers Where They Are.
Our last Industry Night focused on freelancing – this time we’re back in partnership with StackAdapt to discuss how brands can take (smart) risks to maximize finding the right customers. Panelists include a senior account executive from StackAdapt and Lauren Scrima the VP of Marketing at NYC Football Club moderated by our own Principal of Media, Elliott Hasiuk. That’s happening in-person on May 10th in NYC! Stay tuned to find out more and shoot a note to [email protected] if you’re interested.
Glossier’s controversial site redesign: Bold move or epic fail? (Future Commerce)
Navigation is still very important.
Optimizing Paywall Strategy for Digital Media (The Good)
Paywalled content must be worth the cost.
Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers (Adweek)
AI-driven ad features will lead to increases in ad spend.
Aubrey Plaza Is the Unfortunate New Face of the Milk Wars (Bon Appétit)