April 15, 2022
Good morning!
Today's newsletter is all about digging deeper. To start, we'd like to share Sr. Growth Marketer Nick Doren's Frameworks for testing creative ads on Facebook, the first in an upcoming P+S series of insights on testing media performance across social channels.
“Testing new creative ads separately and against one another proves their efficiency before incorporating them into higher spending campaigns. Media buyers who don’t test assets beforehand could potentially result in new ads being unfairly tested in the auction against long-standing winners.”
We’re also a few days away from launching something big. In previous newsletters, we’ve shared our research, vision and thinking about learning in public. Stay tuned for a short note and a link early next week that provides you with access to a new digital space where we develop and share our ways of working.
Have a lovely Friday,
Amelia
Let’s Planet Together
After 70 years of protecting nature, The Nature Conservancy just launched their largest global campaign of the year for Earth Day. From sustainable brews to moose migrations, take part in furthering future sustainability efforts by registering for their in-person and/or virtual event on April 22nd.
Automotive News: a LinkedIn case study (Metrics for News)
This case study shares in-depth results, analysis, and tips from Automotive News’ first live event experiments on Linkedin and Facebook which garnered significant on-platform engagement success.
Twitter will let you leave a Twitter conversation (Search Engine Land)
Twitter’s Irish exit has arrived. You can now un-tag yourself from threads you didn’t ask to be included in. For brands, this additional feature could be useful for opting out of conversations they don’t need to be a part of.
The Ugly Truth about Net Promoter Scores (Growth.Design)
Net Promoter Score surveys are notoriously un-fun. We love this interactive comparison of the worst and best practices when making effective and engaging NPS surveys.
Consumers don’t believe brand sustainability claims (Adweek)