Come learn with us.
June 29, 2023
Hi there :) We’ve heard that reading is one of the best ways to stay cool so consider the following a long weekend respite.
Our Luxury Hub is Alive ⚡
Given our learning in public North Star, we’ve been developing Hubs on the P+S OS that reunite all our thinking on the industries we service day-in and day-out. And starting with Luxury, well, that just feels right! Consider this your new resource for innovative ideas and strategies to reach your high-end markets. With expert analysis, case studies, book & article reviews and more, Luxury Thoughts will explore the ever-evolving luxury world with fresh ways to connect and think about your consumers and audiences.
We’re kicking off with two incisive takes. Evan Petto’s How to Build an Unbeatable Luxury Identity and Boost Customer Loyalty examines the need for luxury brands to focus on their own unique identities and create cultural impact through meaningful curation. While the other, Asha Cheerath’s Localizing Luxury Drives Growth looks at why you might want to consider opening a location in cities you’ve so far overlooked. Read both for an extra brain boost.
In-market and off-to-the-races!
There’s no age limit for learning something new, having fresh experiences, and sharing a lifetime of wonder and wisdom. Cue Peppermint. It’s a modern clubhouse for experienced adults committed to living life to its fullest. Peppermint is more than a skill sharing community or social network. It’s a place for people who have wisdom to impart and the curiosity to keep growing. We couldn’t be more excited to help spread this message and we thought you’d like to know there’s currently a free trial. Why not try?
Beyond belt-tightening: How marketing can drive resiliency during uncertain times (McKinsey)
WhatsApp Business crosses 200M MAUs, introduces personalized messages feature (TechCrunch)
WhatsApp Business is (starting) to boom.
Google to Remove Inactive Accounts (Search Engine Journal)
How will this impact open, delivery, and bounce rates?
U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies (Digiday)
Solutions aren’t coming quickly.