April 1, 2022
As our founders Jim and Julie prepare for their second child, we’re taking a moment to update (in public) how we approach our PTO policies. It’s counterintuitive, and perhaps impossible, to craft a one-size-fits-all approach for the uncertainties of life. This week, Julie shared her thinking around how being flexible without judgment, as generous as possible, and prioritizing clarity and equity has helped adapt to the needs of a distributed team. One of those changes includes updating our PTO policy to include miscarriage bereavement and extending the time available for non-birthing parents, foster parents, and parents by way of adoption to support their family as primary caregivers.
Let us know if you’re thinking through similar questions or know of better policies we could consider–times are changing, and we’re learning as we go.
Amelia
Congratulations to Venus and Serena Williams for their well-deserved Oscar nominations and wins. And as we close out Women’s History Month, consider participating in Eleven’s #PrivilegeTax campaign to raise awareness around women’s pay inequality. All donations support Girls Inc., a non-profit organization focused on girls’ development and mentorship.
Europe's Digital Markets Act Takes a Hammer to Big Tech (Wired)
Europe is starting its crackdown on the data collection capabilities and interoperability of big tech, the biggest policy change since GDPR in 2018. And as the US introduces similar antitrust bills in the senate, we’ll start to see shifts that affect how we build growth strategies with clients.
What Does It Take to Build A Profitable Consumer Brand? (Medium)
Why does Warby Parker spend $125% of their revenue on marketing yet continue to be unprofitable? What is DTC company FIGs doing right? This article compares the success of varying revenue models, products, and brand strategies across different DTC and CPG business models.
https://lh4.googleusercontent.com/IJia9K9qFAL30ZSpOCWAmtnbmercnTQ_f3_LDrHKEXz5dO-3m0qcXfptsYEHRdNYlcuhiPL90vR8EYsqi7soSwxp2VhEBTwYJjB0u0Er1AlDYP7B6cYzXH_xeyVC6XBFdwNCd710