June 17, 2022
Good morning all,
This week, we’re sharing a personality test for brands. Strategist ‣ led our team through an Archetype Quiz, inspired by the Jungian Archetypes, last week as a way to further consider and reflect on how Part and Sum shows up to our clients and our customers. By choosing one of the 12 brand archetypes, we felt that it gave us a little more clarity to our voice and tone. The process of personifying our team gave us more language to communicate both who we are and how we would further like to show up for our clients down the road.
Before you craft your next positioning statement, consider this exercise as a way to align your brand both internally and externally, but with a little more of the human touch.
From your resident artist,
Amelia
Editorial Director
Mejuri x Claude
We’re excited about Mejuri’s latest collaboration with online vintage furniture and art collector Maggie Holladay of Claude Home on three hand-crafted jewelry vessels. Check out the gorgeous designs here.
How GDPR is Failing (WIRED)
Since the General Data Protection Regulation (GDPR) went into effect four years ago, data regulators have struggled to clean up Big Tech — data brokers are still stockpiling private information and selling it, and the online advertising industry is unchecked with potential abuses.
Juneteenth Corporate America Branding (CNN)
Juneteenth shouldn’t be viewed as an opportunity to sell, but rather an opportunity to learn and offer tangible solutions. In order to forge authentic connections and engagement with the Black community, companies need to deploy an always-on strategy focused on making a real impact.
HIGHSNOBIETY’S new whitepaper explains the dawn of luxury 3.0 (HIGHSNOBIETY)
We found this insightful whitepaper that explores how the communities surrounding a brand end up becoming active stakeholders. Winning brands are prioritizing stories over products and building credibility in culture.
Mastercard Partners With NFT Marketplaces for ‘Easier and Safer’ Purchases (PYMNTS.com)
People can now buy NFTs with their Mastercard cards with either their companies’ marketplaces or using their crypto services. Additionally, Mastercard is planning a digital community that will include NFT-fueled interactions and metaverse payment card processing.