May 20, 2022
Hello readers,
Our team performs brand studies for clients as a way to measure the impact of ads on brand performance. Associate Strategist Liz Adams has compiled a Brand Lift Study 101 including examples of questions to ask, metrics to measure, and where to roll them out.
We’re also glad to have ‣, our newest Senior Growth Marketer, join the P+S family. Chad hails from Boston and has both a strong passion for user experience and a very cute dog. We’re also about to see a lot more of Dave Matthews in our #music Slack channel.
Amelia
Editorial Director
IMAX Proof of Watch
We’re excited to be a part of IMAX’s venture into the NFT ecosystem. Here’s the smallest Twitter tease of what’s to come.
How the Telegraph reduced cancellations by 30% – while improving subscriber quality. (The Good). We loved this in-depth case study on how principles of user experience, test and learn methodologies, and rapid prototyping were implemented to help a 160-year-old newspaper convert more visitors to subscribers. TLDR: taking the time to diagnose the true problem always pays off, sometimes as a paywall.
Bonus links: Adele Pattern Libraries Repository and the first NHL Mixed Reality Moment
Sonic Science: Understanding your brain on sound (Spotify Advertising). The unique power of sounds, explained. Spotify partnered with a leading research team to dig into how audio has a stronger impact on memorability, engagement, and emotional intensity. No matter how personalized and interactive your audio ad is, Spotify claims you’ll already have 93% of listeners’ engaged attention simply because they’re listening to a podcast they already like.
Colleges Are Launching TikTok Classes for Influencers Making $5,000 a Post (Bloomberg). Colleges have entered the lucrative world of the social media student influencer, offering the basic skills of negotiation, marketing, and personal branding to students who already have the content bug. (And on that note, TikTok just released a new beta ad product that brings the creator ecosystem a bit closer to home.)
TikTok advertisers can unlock in-store attribution through collaboration with Foursquare (TikTok). Looking for the true value of your social media awareness campaigns? From the first impression to a customer’s in-store visit, TikTok joined up with Foursquare to track closed-loop attribution across the full customer journey, helping advertisers measure the impact of their digital ads.
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