November 23, 2022
Thanksgiving can be a moment for many things – spending time with those you care about, focusing on what you’re grateful for, or showing yourself some love. Regardless of what you choose, we hope you get what you need. (And if what you need is to shop, just scroll.)
Without further ado…
Introducing the 🎊 1st Annual P+S Gift Guide 🎊 featuring a selection of products and experiences from our very own clients. Whether you’re shopping for the chocolate-lover that only eats designer or for the coolest kid around, we know you’ll find something for the favorite people in your life. You, included.
Transforming the Creator Economy
Crater is launching with the goal to change the way creators are valued. From collaborating on projects to launching new ideas and getting funded, founder Travis Montaque of Group Black set out to turn influencers into entrepreneurs and we helped bring that vision to life. From an innovation sprint 9 months ago to rounds of interviewing creators and pitching them potential concepts, we landed on a central insight to guide us: creators see themselves as entrepreneurs, but struggle to keep control of what they create. Here’s to finally changing that.
Uplifting Georgia Artists
TIDAL RISING connects up-and-coming artists to opportunities, providing them with resources and experiences to help grow their careers. Their latest initiative spotlights Georgia’s array of talented local artists. Featuring musicians like Tom The Mail Man, the docuseries and billboards magnify the region’s diverse chorus of emerging voices.
Facebook Ads for Fashion Brands: The Ultimate Guide (No Best Practices)
Success requires sticking several different landings.
What’s the Most Effective Podcast Ad Length for Your Next Campaign? (Adweek)
It depends where in the funnel you are.
Leveraging Social Proof to Improve Your Conversion Rate (The Good)
But first, what is social proof?
How to work out your optimal advertising budget and how to get it approved by the CEO? (The School of Thought)
Just a few steps to that C-Suite yes.