Do your Pride Month marketing right while driving growth in a post-ATT world.
June 10, 2022
A very happy Pride Month to all!
It’s never too late to make sure that your pride-month marketing is done right… by doing it all year round. Use this month as a reminder to check in on your ongoing efforts to include the LGTBQ community in your marketing initiatives. Last year, Senior Strategy Consultant Evan Petto shared Pride Month Marketing for Brands: 7 Ways To Do It Right featuring still-relevant tips, research, and examples of brands who have activated meaningful change in their pride campaigns.
We’re also thrilled to welcome proud Midwesterner and avid traveler ‣ to the Part and Sum team as our newest Principal Strategist.
Last but not least, summer is just around the corner. Get the good vibes going with our Part and Sum-mer 2022 Jams on Tidal and Spotify.
Amelia
Editorial Director
Driving growth in a post-ATT, GDPR world
A lot has changed in the past year. Apple’s 2021 App Tracking Transparency (ATT) privacy update continues to upend the ad industry, while GDPR has continued to be enforced in the EU with mixed results. With even more privacy changes on the horizon, Principal Growth Marketer Elliott Hasiuk shares how our growth team continues to be Driving growth in a post-ATT, GDPR world with a test-and-learn mindset.
Peabody Winners
This was a huge week for Peabody, who announced the winners of their 82nd Annual 2022 awards. Congratulations to all nominees and awardees! We recommend Reservation Dogs and High on the Hog as two great options to watch this weekend.
Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories (Baymard)
What we buy is about more than just the product. According to this article, 67% of consumers seek out non-product content before purchasing a DTC good. Origin stories, company values, and showcasing the materials and production details evoke the quality of your product and assure customers that they’re supporting the businesses they believe in.
Design Your Organizations to Match Your Strategy (Harvard Business Review)
Good strategies are centered around execution, but better strategies incorporate the underlying capabilities or “organizational hardware” of an organization. Having a clear set of goals is just as important as knowing where your culture or processes may need to shift to allow for the best outcomes.