June 3, 2022
Hi all,
“Please remember that we can all make an impact and can go out of our way to influence the communities and people around us.” - Julie Babb, P+S Managing Director
We took a short newsletter break last week to mourn and reflect on the Uvalde, Texas school shooting and to donate to Everytown for Gun Safety. Regardless of the kinds of work we do each day, everyone has role in ensuring the safety of our country’s communities and children. Here are a few more ways to help:
To starting the summer greater than the sum of our parts (also, happy LGBTQ Pride Month!),
Amelia
After seven months of research, surveying 300 small business owners, and working closely with beta testers alongside our partner Buck, we’re thrilled to celebrate the launch of FinTech company Bluevine's new web experience and brand positioning that aligns with their customers’ needs.
Congratulations to Phenology for launching their new line of science-backed menopause treatments and an online assessment. We were especially happy to help navigate the murky waters of managing digital media campaigns for CBD products.
Introducing Audience-Based Buying (Adquick) Out-of-home advertising just got a lot more personal and a lot less expensive. A new OOH media buying feature combines audience-based data with location data to drive more efficient and targeted ad campaigns.
Shopify Merchants Now Accept Instant Crypto Payments (Crypto.com) Don't get Merchants and customers can now use cryptocurrency when buying goods on Shopify via Crypto.com Pay. To remove any blockers, Crypto Pay is incentivizing users with up to 10% crypto-cashback rewards, waived setup fees, and one month of waived settlement fees.
Google Unveils New Shopping Ad Formats And Packs More Demand Into Performance Max (Ad Exchanger) In its ongoing quest to drive sales across the Google Network, Google is leaning into more visual mediums by following up its new Performance Max campaigns with merchant-based and video-based ad formats to draw in the product Googler.
TikTok’s New Ad Product Gives Creators A Chance To Partner With Marketers (TechCrunch) TikTok is beta testing a brand-creator collaboration feature that allows creators to compete for cash and engagement . This might benefit smaller creators who want to reach broader audiences and brands who are more willing to collaborate on user-generated content. For macro-influencers with more negotiation power, it’s hard to tell whether they'll benefit as much as brands will in the long run.
Bonus link: LENS PROTOCOL: decentralize your social media