Less stress, more success.
Hello readers! This time of year tends to feel like that meme of Homer Simpson disappearing into a bush. Laying low, going off the grid, taking it a bit easier – it’s all very called for in August. Just ask the Europeans.
In fact, this slackened pace is ideal for taking stock of what’s been working well and what could use a bit of tweaking. Because the last few months of 2023 are an opportunity to do some experimenting, we have a suggestion that may end up changing everything.
Progress Over Perfection
We often measure what we do against impossible standards. In a world obsessed with getting it right, Good Enough rarely feels like an option. Have we been missing the point all along though? Being afraid of Good Enough paralyzes progress and inhibits innovation. Embracing it isn’t about settling for mediocrity - it’s about setting realistic expectations. Accepting imperfection leads to progress more readily than waiting for the day when the stars all align in your favor. (That rarely happens.) Read Why Good Enough Is Pretty Great for Jim Babb’s take on setting yourself up for success you can sustain.
Marketing Efficiency Ratio – Explaining MER in Marketing (Funnel)
[MER shows you the big picture.](https://funnel.io/blog/marketing-efficiency-ratio#:~:text=A good MER benchmark depends,for every ad dollar spent.) How efficient is your marketing? Walmart is Bringing Ads to an Aisle Near You as Retailers Chase New Moneymakers (CNBC)
About 139 million customers visit Walmart stores and its website or app each week. That’s 139 million opportunities.
Barstool Sports Founder Dave Portnoy Paid $1 to Buy Back His Company (Yahoo Finance)
A deal propelled by a safer bet from ESPN.
Free Ad-supported TV Streaming Services are Booming (TechCrunch)
With costs rising, consumers look for cheaper pastures.