Written by Jim Babb


We don't do the work for you.

We do the work with you. Here's why.

When you’re faced with a challenge, the idea of handing it off to someone else is tempting—especially if that someone claims to be an expert in solving other people’s problems. And frankly, that’s how a lot of agencies operate. You tell them what the problem is, they go back to their office and come up with a solution, they put the solution into action, and then they tell you if it worked or not. If it didn’t, well, you’re back to square one.

The way we see it, this approach has critical shortcomings:

Pairing means we DO: