Written by Jim Babb

We don't do the work for you.
We do the work with you. Here's why.
When you’re faced with a challenge, the idea of handing it off to someone else is tempting—especially if that someone claims to be an expert in solving other people’s problems. And frankly, that’s how a lot of agencies operate. You tell them what the problem is, they go back to their office and come up with a solution, they put the solution into action, and then they tell you if it worked or not. If it didn’t, well, you’re back to square one.
The way we see it, this approach has critical shortcomings:
- You miss out on opportunities to learn and test what you’ve learned in real time.
- Information and ideas get stuck in silos.
- Your team’s morale sinks if they think their skills no longer matter, or that they have no stakes in growth.
- Data-based insights get overlooked and you decrease your ability to translate future data into goals, hypotheses, and solutions.
- Worst of all, you become dependent on someone else’s expertise instead of building your own.That’s why Part and Sum believes in pairing. That means a member of our team and a member of your team works side-by-side—often times, literally—to tackle the challenges you face. We share what we know, and you share what you know. We share the process. We share the tools. We share the to-do list. We share the data and the insights. If you want, we’ll even share pictures of our pets and kids (they’re super cute).
Pairing means we DO:
- Sit next to you IRL.
- Get to know you… really know you.
- Brainstorm together.
- Figure out the right questions to ask and encourage thinking from new perspectives.
- Listen, react, and adjust based on your team’s feedback.
- Develop clear frameworks for trying new things, iterating, learning from the results, and trying again.
- Help you test ideas in the real world and maximize opportunities from day one.
- Share everything we know on a daily basis, from industry research to our hands-on experience, and show you how it works in practice.