<aside> 💎 Luxury was once the reserve of a select few. Those days are over. Across categories, consumers are splurging on the best of the best. And more brands than ever are offering premium products and leveled-up versions of their core offerings.
Follow along here to stay in the know as we digest and discuss the latest trends, consumer insights, and strategies for reaching your high-end audiences. It takes some creative thinking and thoughtful planning. Luckily that’s where we shine.
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By Asha Cheerath, Associate Strategist Luxury thrives when you go beyond the obvious markets.
By Evan Petto, Senior Strategy Consultant Harness the organic exposure that comes with celebrity while staying true to your brand.
By Evan Petto, Senior Strategy Consultant
While there isn’t a one-size-fits-all approach to marketing luxury, there are a variety of ways to consider the value of your product.
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