It’s easier than you think.


How’s everyone doing? We won’t say we’re having a summer of self-improvement but we have been giving a lot of thought to the small changes that add up to something greater over time. It’s probably all the back-to-school energy in the air. Today’s little lesson? Communicating more clearly.

The Latest From the Part and Sum OS

Get Down to Business

One of the ways we try to nurture a growth-focused environment is to intentionally avoid business jargon in expressing ourselves. We think jargon is counterproductive - it reeks of laziness, obscures creativity, and can end up inadvertently alienating the very people you’re trying to communicate with. In our hyper-connected world, clarity is paramount. Given how often jargon makes its way into our daily lives though, we know it can seem difficult to escape. Follow along as Julie Babb shows us how in Jargon Sucks. Here’s How To Get Rid of It.

What We’re Reading

Marketing and sales teams start with generative AI

This article does a great job highlighting ways different industries are using AI technology but I prefer to focus on the charts - they are the real takeaway! - Jim Babb

Artificial intimacy is fundamentally changing human relationships

AI is revolutionary and it's really a great way to innovate and make things simpler, but how much is too much if we start rely on it for things that require a more emotional approach like therapy or even relationships? - Evan Petto

Sometimes a brand shouldn't try to compete with direct competitors at all!

A lot of times I know I tend to get stuck thinking inside of the box in terms of the four Cs, but that stupidly overpriced aesthetic tool brand shows that if you're brave enough to think outside the box, you can forge a new space for your product that otherwise it wouldn't/shouldn't belong in. - Angela Bragaccio

Change in organizations can be complex

One of the components that needs to come into play when thinking about a full organizational transformation is ensuring internal transparency between teams. Siloed work often leads to a disjointed strategy and therefore a poor customer experience.

We recently read this piece from NOBL Collective on organizational transformation as well as

a study from McKinsey on the same subject.

From McKinsey, "Organizations need to build institutional capabilities—an integrated set of people, processes, and technology" - Justin Brock