January 13, 2023

The Latest

We’re back! And tired (last week was a year long) but also invigorated! Here’s to containing multitudes.

For our first 2023 missive, we’re coming to you with some appropriately top of the year updates. On one end, we’re answering the biggest question facing us and on the other, giving you a peek at the five extra doses of figure-it-out-itude we’ve brought into the fold.

From the OS

What is Strategy?

That is the question. It’s a big one, we know, but it can be distilled down to a three letter word. Because in life and business we face an overwhelming number of options, we need ways to silence the noise and cut the right path. Find out that short & mighty word and some other thoughts Jim Babb has on devising a strategy that’ll set you up for success no matter the situation.

P+S News

Welcome to the stage…

We’re growing! (Which is great given our professed expertise.) And want to take a sec to introduce you to the new names and faces you’ll see around these parts (and sums). In alphabetical order and with job titles & hot takes as hellos:

• Brianna Barancho: “I'm a media account manager and French fries belong on salad (Pittsburgh things 😉).”
• Angela Brangaccio: “I'm a marketing strategist and Parks and Rec > The Office.”
• Justin Glaser: “I'm a growth marketer and the best tea is Chaga.”
• Mackenzie Timbel: "I'm a sales and marketing operations coordinator and a big supporter of the oxford comma.”
• Rachel Yates: “I'm a media account manager and you cannot call it a Caesar Salad if there's no anchovy in it (or full anchovies on it)!”

What We’re Reading

TikTok Parent ByteDance’s E-Commerce Volume Surged in 2022, Internal Data Shows (The Information)

Meta moves away from shopping as ByteDance feels bullish.

How to Design a Button that Gets Clicked: 7 Tips for Calls to Action (Orbit Media)

Literally a hot-button issue.