Here we go!
We’re accelerating towards the final stretch of 2023 and this definitely isn’t the time for laurel-resting. With a holiday or cultural peg of some sort happening seemingly every week, this is your opportunity to plug into the right moments for your brand. Making the most of these occasions isn’t something you can stumble onto. Real growth results from thoughtful planning – and sticking the landing on BFCM means starting that planning today. (Seriously, don’t wait.)
Start Simply
The season of shopping is upon us. Here’s the twist: economic uncertainty and tighter budgets are rewriting the rules. Don’t fret though; we’ve got some winning advice up our sleeves. Discover how a survey can rocket your BFCM success by helping tailor your inventory, outsmart the competition, and craft messaging that resonates with your audience. Read Customer Surveys: The Crystal Balls of BFCM Planning for ‣’s foolproof way to kick things off.
Majority of Gen Z Teens watch YouTube ads – Almost Half can Recall Campaigns (Search Engine Land)
1 in 5 say it’s part of their daily routine.
Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads (NYT)
Would you pay? If so, how much?
New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads (Social Media Today)
And you guessed it - this threatens the impact of regular ads.
15 Black Friday Cyber Monday Email Campaign Examples + Results (Klaviyo)
With your customer survey results in hand, it’s time to start segmenting.