April 8, 2022
By ‣
As business owners, strategists, technologists, or leaders who navigate the unknown, the biggest challenge can often be understanding ourselves and moving through our feelings within the zone of ambiguity. This week, founder Jim Babb shared 11 tips for how to cope with Imposter Syndrome, including naming it (mine is Veronica), getting help, and supporting others.
I’ve been thinking about how to help our team thrive in this zone when it comes to writing and sharing who we are. As we prepare to launch our learning-in-public journey on April 18th (more on this next week), the process of turning our internal learnings into public resources has helped to normalize and celebrate the multi-dimensional, broad-reaching nature of our work.
As another resource for our team, we partner with Rockstar Advocate's Suzanne Paulinski to offer growth mindset sessions to all Part and Sum employees. These “sit-down with Suz” sessions are available to any team member who wants support in building balance and resilience into any facet of our work lives.
Last but certainly not least, our founders Jim and Julie welcomed a new baby into the world this week. We showered them with every children’s book we could think of. Congratulations!
Best,
Amelia
FreshDirect taps into real-time weather data to power DOOH in NYC’s subway system (adexchanger)
If you can’t make an ad more relevant to the person, make it relevant to the situation. FreshDirect’s digital out-of-home ads leveraged weather data to target and adapt to their customer’s most likely time of need: hungry, on the subway, suffering from any variation of NYC’s weather extremes.
Instagram expands its product tagging feature to all users (TechCrunch)
Soon, all Instagram users can be influencers for the brands they love. Framed as a promotion tool for small businesses, it’s also another form of opt-in data for businesses to connect with loyal customers. Since this feature was previously limited to creators, we wonder how many people will be as excited to share their shopping habits.
Snap buys brain-computer interface startup for future AR glasses (The Verge)
Remember Google Glass? It was 10 years too soon, but don’t count them out yet. As big tech visualizes a Web 3.0 future (Musk has Neuralink, Microsoft has HoloLense and Meta inches toward the Metaverse), Snap is snapping up the next alternate reality acquisition to stay in the game.
8 brand strategy steps that aren’t about creating a logo, values or purpose (Medium)
Sometimes all you need is a good basketball analogy and an infographic. This article brings us back to the basic plays of brand strategy and includes tactical tips on where to start (hint: it’s not at the end).
Bonus link: Corn Cam: the world’s only Corn Palace