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https://embed.notionlytics.com/wt/ZXlKd1lXZGxTV1FpT2lKallqRmpPR1JtWWpCak16RTBOalZoT0RWall6aG1NREU0TkRZNE16Z3laaUlzSW5kdmNtdHpjR0ZqWlZSeVlXTnJaWEpKWkNJNklqbHpjVk52YW1nMU4zbDZXV1p3UjJ4QlZVSm1JbjA9
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fc665c7-9f67-4c5a-af86-c45b1bd43b0b/Frame_1_(5).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fc665c7-9f67-4c5a-af86-c45b1bd43b0b/Frame_1_(5).png" width="40px" /> Part and Sum (the P and the S in the emoji right there ←) is a hybrid strategy firm and media agency. We bolt-on to transform digital experiences and grow brands by seeing through the eyes of your customers. Welcome to our first future-of-tech forecast.
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There’s a lot of hype in the world of technology right now. It’s felt like ever since the pandemic started, Silicon Valley has been searching — sometimes desperately — for the next big thing. Brands and businesses love to join in on the hype. But very rarely are internet users themselves asked how they feel about the new trends flying across their various screens. Similarly, it’s rare for brands to respond to trends quickly and effectively without sacrificing quality.
So, as we enter into 2023, we polled readers of the Garbage Day newsletter, a weekly publication about technology and internet culture that goes out to over 40,000 very online readers, about what they thought were the most (and least) exciting things on the technological horizon.
We used the Gartner Hype Cycle as our guide for organizing the survey. It maps out the hype and subsequent slump, and eventual acceptance, around pieces of technology or trends and the ways we use them. We asked survey-takers to determine if a technological trend was "Beginner," which means the tech is on the rise to hype, at the "Hype Summit," which means the tech is at the peak of its hype cycle, in the "Slump Time," which means the tech has dropped to a low point and the public has become somewhat disillusioned with it, or "Chilling," which means the tech has reached steady productivity and adoption, but maybe lost some excitement and edge. We additionally gave users the ability to indicate if they were "Not Familiar" with a particular trend on the list, which explains itself.
The answers from our 1,300 responders were revealing and, oftentimes, flew in the face of our assumptions. We did not allow users to declare something "dead" — what on the internet ever truly dies — but it does feel like quite a few once promising technologies have slumped in the public perception quite a bit.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fc665c7-9f67-4c5a-af86-c45b1bd43b0b/Frame_1_(5).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fc665c7-9f67-4c5a-af86-c45b1bd43b0b/Frame_1_(5).png" width="40px" /> We appreciate you reading and a huge thanks to Garbage Day’s subscribers for participating in our survey. All of the images outside of the survey results in this future-of-tech forecast were A.I. generated with DALL-E.
For more information on what you read here or to schedule a workshop or deep dive with P+S and Garbage Day (unlocking more opportunities around these tech trends is very 2023) reach out to us at [[email protected]](mailto:[email protected]?subject=AI%20Event).
We look forward to seeing you at our upcoming A.I. event!
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