Your budgets will thank you.
March 17, 2023
If you’re reading this you survived the Ides of March - congrats! Can’t say the same for Caesar.
What’s awaiting on you on this side? Well, we’ve got a massively insightful (trust us) take on ensuring your budgets are properly allocated and news of our next event that, yes, you won’t want to miss.
Post Purchase Surveys Reveal Hidden Benefits of Wholesale
Post purchase surveys are an awesome tool for brands to understand how customers find their products. Wholesale partners, like Nordstrom and Saks, have the potential to drive directly to a brand’s website but it can be difficult to track these conversions. Learn how our own Nick Doren has paired post purchase surveys with Fairing’s new Response Data Reclassification to identify which customers were originally introduced to a products through wholesale, a crucial step in better allocating the resources that grow your business.
Designing the Future: How AI Transforms User Experiences & Interfaces
As part of our continued collaboration with Garbage Day, we’re hosting a webinar that explores AI’s evolution from curious novelty to something that your customers can use everyday. Looking beyond just ChatGPT, we’ll chart and track all the tools currently proliferating and how businesses can integrate them in ways that your consumers will value. We’ll share the framework and accompanying principles we’ve developed, alongside several use cases for you to implement and innovate with. If you’re interested in being added to the RSVP list, let us know here. See you then!
IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It (AdExchanger) To put it simply: The original SKAN had 1 attribute, meaning the ad network could only see that campaign A drove a conversion. Now, the ad network can see that campaign A, ad set B, creative 2 drove a conversion which results in better data.
Advertisers Should Think of Accessibility as a Gateway to Creativity (Adweek)
Accessibility isn’t a nice-to-have. It can totally transform your creative.
Embrace Disruption: Leadership Lessons from Shutterstock’s Pivot Toward AI (Reworked)
Instead of being waylaid by innovation, find your foothold.
Top of Funnel Growth Ideas (Lenny’s Newsletter)
Quick wins are wins too.