Kalamazoo, MI
I’m Connor Richmond.
As a Senior Growth Marketer at Part and Sum, I help businesses grow with paid media, maximize learnings with data analytics, and manage tech stacks.
Over the course of six years, Connor has worked with clients of varied sizes across ecommerce, local & online services, and media & entertainment. He applies a balance of data-driven and customer-centric strategies ****to help grow revenue while keeping costs in check.
Some of Connor’s achievements include media planning and managing campaigns for a multi-brand publisher with 7-figure budgets, launching the first paid media campaigns for a publisher covering the cannabis industry, and running international campaigns for an anti-tobacco non-profit.
As he’s grown his marketing expertise, he’s taken an interest in learning about marketing and community-building in gaming. Being a lifelong gamer, he’s eager to learn the ins-and-outs of what it takes to make and sell a game.
<aside> <img src="/icons/rocket_gray.svg" alt="/icons/rocket_gray.svg" width="40px" /> Connor’s POV on Growing Brands
“When it comes to growing brands, I like to follow the data. We operate in such a data-rich environment online, and it allows us to track down efficiencies or pain points along the customer journey. I find that frequent, well-structured experimentation is they key to finding the next best strategy for growth.”
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<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Connor’s psOS Favorites