September 30, 2022

The Latest

Spooky / sweater / I-can’t-believe-there’s-only-three-months-left-this-year season is upon us. Greetings!

While we’ve been busy making the most of last minute Q4 budgets, we’ve also found some time to brush up on the basics. There’s always a little more to figure out.

From the OS

Display or Native? That is the question…

The profusion of ads we’re served day-to-day are (mostly) either display or native.

Both types appear across websites and apps but most of us get them confused because of their similarities.

Follow along as Senior Growth Marketer Marykate Surette breaks down the differences so you can learn once and for all how they work and how to best fit them into your media plan.

Will you ace the quiz?

P+S News

Industry Night: Freelancers and Solopreneurs

Want to chat with other freelancers about what’s on your mind?

Come down to Camp David Brooklyn for a panel conversation with experienced small biz experts on what it takes to make it all work. Joining us are:

Tom Critchlow, Independent Strategy Consultant

Rafael Espinal, Executive Director of The Freelancers Union

Mallory Dana Levy, Brit + Co Social Media Lead

River Fields, Founder RHouse NYC

It’s on Thurs, October 6th from 5-8PM. We’d love to see you :)

What We’re Reading

The 2022 Creative Forecast (Meta)

Audiences want big ideas.

Shopify’s Facebook ads tracking integration is hurting your business. Here’s how to improve it. (Disruptive Digital)

Not doing it can be “catastrophic.”