Written by Jim Babb

Let’s play a quick round of “Have you ever…”

If you answered yes to any of the above, then you’ve experienced what I like to call the curse of inaction.

Let’s face it: taking action is hard, especially when you’re working with others. People naturally gravitate toward the easiest way out, and a lot of the time, the easiest thing to do is nothing. (Or to talk about doing something instead of actually doing it, which is pretty much the same as doing nothing.)

As modern strategists, we don’t just help clients identify and understand their problems. We implement solutions, test them, adjust them and try again. That means changing mindsets, breaking through organizational quagmires, reinventing products, pursuing new markets and more. In other words, we have to overcome the curse of inaction and spark ideas into action.

So how do we take “action items” — whether they’re shared via email, Slack, decks or meeting notes — and turn them into stuff that actually happens? Here are eight tips that work for me.

That’s it! Now go make something happen.