Hard questions were answered.

April 7, 2023

The Latest

It’s April! We can’t believe it either.

Last week we had the pleasure of hosting the latest in our collaboration with the internet experts at Garbage Day. Designing the Future: How AI Transforms User Experiences & Interfaces, is a webinar that explores the latest AI tools and several frameworks for using them to build exceptional user experiences.

We’re thrilled with how engaged and thoughtful you all were and want to share as much of the experience as possible! So, whether you attended or not, come along as we recap some of the latest AI innovations and how they can radically change the way you build and design your brand’s digital universe.

What happened at the webinar?

It was a rousing time! And by rousing we mean insightful and thought-provoking! We dug deep into the principles behind adopting AI and shared several use cases that focused on the potential of all these quickly proliferating tools.

When thinking about integrating AI, you have to consider what is actually causing consumer pain. Once you’ve identified that, you’ll be able to more accurately meet the call with AI.

The framework for building that great experience is based on 3 principles: ease, efficiency, and reliability. This kind of empathetic approach has the power to deliver more impactful, longer-lasting solutions.

In honor of the 4ish months that ChatGPT has been live (only 4!) - we’ve chosen four questions asked during the conversation so you can get an idea of what to expect if you’re checking it out for the first time:

• “For brands that want to jump into AI but want to stay nimble, how do you plan for long-term integration of AI when the landscape is changing so rapidly?”
• “Do you think that it’s possible to design an interface that can help to mitigate some of the risks of using generators?”
• “Do you see prompt strategy as being a kind of IP?”
• “I am interested in the issue of transparency in terms of how brands use AI tech on their websites or apps. With the examples we saw here, it’s very obvious, but already a lot of people are frustrated when we can’t tell if we are talking to a person or a bot in customer service etc., and it is going to get exponentially worse. Where is a discussion of this happening?”

Dive into the framework above and get answers to all these incisive questions and more during Designing the Future: How AI Transforms User Experiences & Interfaces. And if all this has begged the question: Can I do this where I work? The answer is yes! Reply to this email and we’ll be in touch about planning a custom webinar or workshop.

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