March 25, 2022
Good morning!
In our February 11th newsletter, we shared our research on digital gardens and announced our goal to change how we share what we do. Since then, we’ve solidified our vision for Part and Sum’s digital garden and are building it out as we speak. We chose Notion, a flexible digital collaboration workspace, as our learning in public tool of choice. Perhaps unsurprisingly, we’ve also discovered just how useful Notion is for internal collaboration and knowledge sharing. It dramatically shortens the distance between what we learn as individuals and where we store that knowledge. Our collective insights are more accessible to each other now and, soon, will be to you.
A few helpful resources have organically surfaced ahead of our launch, so we figured we’d share one now. Nick Doren, Sr. Growth Marketer, walked us through where things stand on attribution in a recent P+S team Show and Learn, including helpful tips to measure cost-per-acquisition in the ever-obscured world of Facebook and TikTok.
As always, reply here if you have any thoughts–we’re here to continue the conversation.
Amelia
We’re hiring for growth marketers
Know someone with martech or paid media experience who’s looking for their next opportunity? We’d love to meet them. MaryKate Surette and Nick Doren, two of our growth marketers, offered up a few thoughts on why they came to work at Part and Sum. Prospective candidates can check out our open Growth Marketer role and send an application to [email protected] and [email protected].
Spotify and FC Barcelona announce a first-of-its-kind partnership to bring music and football together (Spotify)
A new kind of musical score: as a shirt sponsor with “access to in-stadium elements to amplify artists and enable discovery”, Spotify has forged a unique opportunity to amplify their brand, business, and artists to a highly engaged (read: fanatical) audience of soccer–er, football–enthusiasts.
Why Brands are Swapping the Norm for the Niche on Tiktok (AdWeek)
Matching the right influencers to brands becomes increasingly important, and even more difficult, as consumers seek off-the-beaten-path content. Brands are catching on that creators who take risks and speak to their followers first are worth their weight in gold (the creator market is worth $15.2 billion).
How much do influencers really cost in 2022? (Influencer Marketing Hub)
Before you join the influencer gold rush, make sure to consider their industry, number of followers, channel and type of content as you’re framing your goals and planning your budget.
Every once in a while we flag the ads that caught our eye: